★ Unit 7

Graphic design and composition

Make graphics that get noticed and understood in seconds: decide what a piece has to say, build a focal point, lay posters and social posts on a grid, use contrast and rhythm to create energy, put type and images together so both stay readable, adapt one idea to every format, and judge AI-made graphics with a designer's eye.

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1What a graphic has to doDecide the message, audience and setting before you design anything.
2Focal point and visual weightCreate one clear focal point and balance everything else around it.
3Grids for posters and social graphicsUse a modular grid to place everything on a poster with purpose.
4Contrast, scale and rhythmUse repetition, rhythm and big jumps in scale to give a graphic energy.
5Type and image togetherPut text on images so both the image and the words stay clear.
6One idea, many formatsAdapt one design to posters, posts, stories and banners without losing it.
7Judging AI-made graphicsSpot the weak points in AI-generated graphics and fix them by hand.
★An event campaign: poster and social setProject