★ Unit 10

Motion graphics

Make things move with purpose: know what motion is for, control timing and easing, borrow the principles that make animation feel alive, build sequences on a timeline, animate type and logos, make short loops for social media and products, and design motion that's comfortable for everyone, using AI tools to explore without losing control of the result.

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1What motion is forName the jobs motion does, and decide whether a moment needs it at all.
2Timing and easingChoose durations and easing curves that make motion feel natural, and read an easing graph.
3Principles that make motion feel aliveUse squash and stretch, anticipation, follow-through, arcs and exaggeration on purpose.
4Keyframes, timelines and sequencingBuild a sequence on a timeline with keyframes, layers and staggered timing.
5Moving typeAnimate type so it adds meaning and rhythm while staying easy to read.
6Logos that build themselvesPlan and animate a short logo reveal that fits the brand and always ends on the real logo.
7Loops for social and productMake short seamless loops that hook in the first second and work with the sound off in every format.
8Motion for everyone, and AI motion toolsDesign calm versions of every animation, follow the accessibility rules for motion, and use AI video tools to explore.
★A motion kit for a brandProject