★ Unit 9

Packaging and physical products

Design packaging for a real product on a real shelf: what a pack has to do, how a flat dieline folds into a box, how to win the first three seconds on the front, the information that has to be exactly right on the back, labels on curved jars, print, colour and finishes, unboxing and recycling, and using AI mockups without skipping the physical prototype.

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1What packaging has to doKnow the five jobs of a pack and design for the shelf, not the screen.
2Structures and dielinesChoose a pack structure and read and set up a dieline with cut, crease, bleed and safe zones.
3The front of the packBuild a front-of-pack hierarchy that works in three seconds and from two metres away.
4Back of pack: information that must be rightLay out ingredients, allergens, nutrition and barcodes so they're legal, readable and scannable.
5Labels on round thingsDesign wrap-around labels for jars and bottles so the brand reads from the front and nothing important hides at the edges.
6Print, colour and finishesPlan colour for the material you're printing on, and use finishes on purpose.
7Unboxing and the box's second lifeDesign the opening sequence on purpose, and make the pack easy to recycle or reuse.
8AI mockups and real prototypesUse AI and 3D mockups to explore and present, and catch what only a physical prototype shows.
★Packaging for a real productProject