★ Unit 11

Research planning and methods

Learn to find out what people really need before you design: choose the right method for the question, write a plan, recruit the right people, run interviews and observations, test with five users, read surveys and analytics without fooling yourself, and use AI to speed research up without making anything up.

🔒 Unit 11 is for members

Units 7 to 25 are for bootcamp members. Sign in if you're a learner, or apply to join.

Sign inBack to the free course

1Why research, and which kindExplain what research is for and pick a method by the kind of question you have.
2Write a research planTurn a vague worry into research questions, a method and a one-page plan the team agrees on.
3Find the right peopleWrite a screener, recruit a useful mix of participants and treat them well.
4Run a great interviewStructure an interview, follow up without leading, and take notes you can trust.
5Watch, don't just askObserve people in context, separate what you see from what you think, and run a simple diary study.
6Usability testingWrite realistic tasks, run a think-aloud test, and rate the problems you find.
7Surveys and analyticsWrite survey questions that measure what you think they do, read numbers with the right amount of doubt, and combine methods.
8Research with AI, ethicallyUse AI to speed up research tasks, check its output against the source, and protect the people who help you.
★A research study, start to finishProject